Achieve fleet management programme which focuses on driver safety and fleet cost reduction is launched

Fleet Service GB Ltd has introduced a ‘game changer’ for the fleet management sector with its new Achieve programme – the result of two decades of unwavering focus on road safety combined with reducing fleet operating costs.

The Achieve programme of driver and fleet management services covers an array of areas including driver management; crash management; maintenance management; management services and fleet service partnerships.

As part of Fleet Service GB’s technology focus Achieve is available in app form allowing companies and drivers to communicate in real time via notifications, prompts, reminders and alerts.

The app has already been piloted by a number of fleet operators with LiveWest – one of the largest providers of affordable homes in the south west of England – the first to ‘go live’ with the Achieve programme and app integration across its 350-strong fleet.

The driver app offers the ability to arrange bookings for servicing, maintenance and repairs, including tyres; the facility to report an accident and breakdown, using GPS enabled location services which links directly to the Fleet Service GB Support Team; update mileages in real time; upload images, capturing accident and/or vehicle condition; vehicle management options; and a bespoke check sheet for vehicle condition reporting.

With fleet of 350 vans driven by a wide range of skilled tradesmen, including 54 car-derived vans driven by supervisors, surveyors and housing officers LiveWest also added onboard cameras to some of its vehicles to support the Achieve data.

Achieve Driver Management was at the core of the proposition, which saw LiveWest adopt the driver app to enable its drivers to carry out daily vehicle inspections on their vans and communicate with the Fleet Service GB fleet team. It can access its fleet dashboard which gives the company a real time overview of its fleet activity.

Paul Ayris, fleet manager at LiveWest, said: “The Achieve programme was needed as our fleet was growing quite rapidly. It was time to take driver and vehicle management to the next level and make sure the fleet operation became even more professional.

“It was also important to put the driver at the heart of the programme as they are the company’s brand ambassadors that represent LiveWest daily.

“Achieve has enabled us to ensure we do exactly that by being able to measure and manage driver’s behaviour and support them through live reporting it creates great camaraderie and friendly competition and pride.”

Through 24/7 continuous monitoring, LiveWest now has a detailed behavioural overview of every driver and can implement targeted solutions as required. The result of this has seen the number of driver ‘events’ reported through each vehicle’s telematics significantly reduce. Incident rates also halved during a 12-month period, with at fault accidents reduced by 40%. Driver related damage costs also fell by 50% during the same period.

At the same time, the effective management of service, maintenance and repair (SMR) and the achievement of fleet maintenance cost savings also increased.

Geoffrey Bray, chairman of Fleet Service GB, said: “The whole idea of managing the driver is not new. Having spent a lifetime involved in the fleet sector and witnessed the introduction of the corporate manslaughter act in 2007, there have been a number of attempts to address the issues faced. However, until now, nothing has quite got to the real heart of the matter.

“When the Fleet Service GB journey began, we sat down with a blank sheet of paper to create a fully integrated range of driver and vehicle management services designed to provide fleets with a management tool unlike anything available in the market.

“This dream is now a reality – our Achieve programmes delivers, and in many cases exceeds, expectations presenting us with significant opportunities.

“LiveWest has proven that encouraging drivers to respect their vehicles goes hand-in-hand with respecting the environments in which they work.”

Fleet Service GB fleet manages more than 12,000 cars and commercial vehicles and drivers registered across its five major services: maintenance management, accident management, risk management, acquisition and disposal, and truck management.

Our business continuity plan

August 2020

Continuing to deliver

At the beginning of the COVID-19 crisis, Fleet Service GB seamlessly transferred all of its operations to a home-working environment and are delighted to report throughout the lock-down period a consistently high level of service has been delivered to all Fleet Service GB customers.

Fleet Service GB never closes and the on-call service support team answers all telephone calls within 12-seconds. This unique service has on occasions throughout the crisis provided support and assistance to drivers – in many cases facing their own challenging circumstances.

In addition to dealing with customers daily requirements – many of whom are essential service companies – we have, on a regular basis, hosted regular Zoom workshops looking at all aspects of the difficulties faced by fleets during these unprecedented times. Recently we have hosted a four-part series of workshops discussing in detail the implementation of Achieve Driver, an industry leading work-related road safety programme.

All of the team at Fleet Service GB are immensely grateful for the support they have received from their own supply chain including independent garages, dealerships and other related support services. By working in partnership and operating with a ‘can-do’ mentality then the requirements and demands of all Fleet Service GB customers have not just been satisfied but exceeded.


March 24th 2020

Business continuity update

The government advice is continually changing and adapting to this unprecedented situation we all find ourselves in.

Fleet Service GB is closely monitoring the government’s advice and the impact it is having on the industry’s services, products and suppliers. Our team is holding regular reviews of the situation to ensure we react appropriately, and we are communicating at all times with our clients, to keep them updated.

Our communication methods remain unchanged; we are still contactable across all mediums. We advise all drivers to communicate the following way:

  • Driver App– for all non-critical requests.
    Download the app here: iOS  Android
  • Email– for non-critical booking requests, or to follow up on anything of a non-critical operational nature.
  • Call the normal number 03332 200500– for any urgent requirements or emergencies.

The health, well-being and safety of our staff is paramount. Our workforce continues to provide our complete service remotely, fully supported by our technology and communication systems.

Above all, please keep yourself safe.


March 24th 2020 8am

COVID-19 News Update

Garages, fuel stations and car rental outlets are among the ‘essential businesses’ the Government is allowing to stay open as the UK moves into lockdown as a consequence of the coronavirus (Covid-19) pandemic.

However, car showrooms are among the businesses, premises and places that have been forced to close in the wake of Prime Minister Boris Johnson’s state of the nation address on Monday evening (March 23).

The Government has said that it will review its action in three weeks as it seeks to do “what we can to reduce the spread of coronavirus”. The full list of businesses and premises to close and those that are allowed to remain open is available at:

In other developments:

  • The Driver and Vehicle Standards Agency (DVSA) suspended MoTs for all HGVs, trailers and public service vehicles for up to three months from March 21. All HGV and PSV vehicles as well as trailers with an MoT will be automatically issued with a three-month certificate of temporary exemption. Operators will not receive a paper exemption certificate. Instead, the MoT will be extended by three months from its current due date. But it said that vehicles must be maintained, kept safe to drive and operated within the terms of Operators’ Licence conditions throughout that time. However, the DVSA said that some operators may need to apply for an exemption if there vehicle was due an MoT before the end of March. The Department for Transport is continuing to keep MoT testing under review for cars, light commercial vehicles and motorcycles. Further information is available at:
  • Transport for London temporarily suspended all road user charging schemes – the Congestion Charge, Ultra-Low Emission Zone and Low Emission Zone – in the city with effect from yesterday (Monday, March 23) until further notice.


March 17th 2020

For clarity to our clients of our current position in terms of business continuity amidst the COVID-19 pandemic and recent government advice, we would like to inform you of the following:

Fleet Service GB remains fully operational and is continuing to offer driver support.

The health, well-being and safety of our staff is paramount, therefore our planned procedure has been implemented:

Over the last few weeks, we have been preparing our teams to ensure we have the technology in place to support a remote office environment. Our workforce has been set up to continue working from home, with complete access to IT and communication software. All calls, app requests and emails are, and always have been, handled by the Fleet Service GB Support Team, nothing is outsourced, so we can guarantee this continuity.

Any face to face meetings, both internal and external, are being either rescheduled or arranged as a telephone call or video conference call. 

We are in constant communication with all Fleet Service GB partners and our wider supply chain, and will notify drivers directly if any current bookings are affected. We will continue to make non-critical bookings if feasible and are working hard to ensure that all urgent requests can be accommodated across the network.

Our communication methods remain unchanged; we are still contactable across all mediums. We advise all drivers to communicate the following way:

  • Driver App – for all non-critical requests.
    Download the app here: iOS  Android
  • Email – for non-critical booking requests, or to follow up on anything of a non-critical operational nature.
  • Call the normal number 03332 200500 – for any urgent requirements or emergencies.

Our aim is to minimise as much disruption as possible. We are following all current government guidelines and advice and are holding regular reviews to ensure we react appropriately to any changes. We will keep all clients updated as and when things change.

We are entering challenging and uncertain times, but will offer support all the way. We wish all our staff, clients and business partners the best of health.


Fleet Service GB’s customer service excellence rewarded with first industry ‘Oscar’

Fleet Service Great Britain (Fleet Service GB) launched just five years ago, has underlined its market-leading credentials by winning its first industry ‘Oscar’.

The pro-active fleet and driver management company that delivers solutions through industry-leading intelligent integrated online dashboards under the “inspire fleets to Achieve better” banner, won the Customer Service Award at the annual awards hosted by industry publication Fleet News. The business was also highly commended in the headline Fleet Supplier of the Year category.

Known as the fleet industry ‘Oscars’, it was the first time that the Wiltshire-based company has entered the awards. They were presented at a glittering ceremony at London’s Grosvenor House Hotel hosted by BBC TV presenter Steph McGovern and attended by almost 800 people.

Fleet Service GB was launched in spring 2015 and since then has gone on to have more than 12,000 cars and commercial vehicles and drivers registered across its five major services: Maintenance management, accident management, risk management, acquisition and disposal and truck management.

The Fleet News Awards are now in their 32nd year and this year’s judging panel in making the presentation to Fleet Service GB said: “Fleet Service GB takes the time to understand how a fleet works and what it needs – everything the company does reflects that. It works in an open and transparent way to build a partner relationship, not simply a client relationship.

“Collaboration, a desire to listen and an in-depth understanding of their customers’ needs are just three of the factors which elevate Fleet Service GB’s customer service. The fleet management provider’s aim is always to manage and reduce fleet operating costs. This level of service has resulted in 100% customer retention, with the company having never ‘lost’ a customer.”

Marcus Bray, head of sales, Fleet Service GB, who collected the Award, said: “The company’s philosophy is that a fleet management company must never forget that it is the client who owns the asset and it is their money the management company is spending.

“To be successful therefore, a fleet management company must truly understand a client’s needs and become a genuine extension of the customer’s management team. By sharing goals and visions, trust develops which ultimately leads to a partnership that delivers a cost and operationally beneficial service.

“That is exactly what the Fleet Service GB promises to customers and strives to deliver every day, which is why it is fantastic that the ‘Oscar’ recognises the company’s delivery of customer service excellence.

“Winning a fleet industry ‘Oscar’ is superb recognition for Fleet Service GB and everyone working at the business. While being recognised with a highly commended in the Fleet Supplier of the Year category is a major achievement for such a young company against such long-established businesses.

“Fleet Service GB uses cutting-edge IT systems to deliver solutions to customers, but technology is simply a tool – the big ingredient is people and that is how Fleet Service GB differentiates itself in the marketplace.

“Fleet Service GB will always be face-to-face and personal – there is no other way to deliver an effective fleet management solution where dealing with the almost impossible to measure intangibles, will always make the difference.”

Top photo caption: Marcus Bray (centre), head of sales, Fleet Service Great Britain, receives the Customer Service ‘Oscar’ from award sponsor Mark Godfrey, strategy, insight and digital development director, Copart UK, watched by compere Steph McGovern.

Steam in to Minehead for a rock ‘n’ roll spectacular in aid of cancer charity

A 1960s rock ‘n’ roll spectacular is the focal point of a major fundraising event for west country-based cancer charity Hope for Tomorrow.

Taking place on Saturday, May 30 at the Regal Theatre, Minehead, the event is the first anniversary follow-up to last year’s hugely successful world premiere of the film ‘Chance Encounter’, which raised almost £27,000 for the charity.

Set in the late 1950s, the film is a gentle love story about a young couple who meet on a steam train one summer. That couple, Clive and Kathy, are now married and with a family and being rock ‘n’ roll fans they buy tickets to ‘attend’ a concert at the Theatre.

It is against that background that the ‘Chance Encounter Anniversary Project’ event takes place with four bands taking to the stage and among the stars will be Cliff Hall, best known as the keyboard player with The Shadows, the instrumental rock group and Cliff Richard’s backing group.

The ‘Chance Encounter Project’ is the result of an idea developed by Geoffrey Bray, executive chairman of Corsham-based fleet management company Fleet Service Great Britain (Fleet Service GB) and a patron of Tetbury-headquartered Hope for Tomorrow. Also hugely involved in this year’s event is Ian Housley, chairman of Fleet Service GB’s Achieve Advisory Group, which comprises a range of experts, including fleet decision-makers, to provide both the company and its customers with a wealth of knowledge and best practice advice.

Recreating the wonderful, nostalgic atmosphere of the great days of steam, last year almost 200 people travelled along the restored 22-mile West Somerset Railway line from Bishops Lydeard to Minehead to and from the film premiere, through the beautiful Quantock Hills. They did so on a 10-coach steam train including the historic Quantock Belle dining coaches and enjoyed lunch and tea. A further more than 100 people were at the Theatre after buying ‘film-only’ tickets.

This year that same journey and dining experience will be recreated with passengers able to enjoy lunch and tea prepared and cooked by chefs from Claire’s Kitchen, based in Wootton Courtenay, and Hywel Jones, the Michelin starred executive chef at Lucknam Park Hotel and Spa. Support is also being provided by supermarket giant Tesco.

Mr Bray, ‘Chance Encounter Project’ chairman and a steam railway enthusiast, said: “The film was fantastically well received and the almost £27,000 raised from the day was staggering.

“We hope this year’s ‘Chance Encounter Anniversary’ event will be equally, if not more successful, in raising funds for Hope for Tomorrow.”

The charity is dedicated to bringing cancer treatment closer to patients’ homes by providing a Mobile Cancer Care Unit (MCCU) – previously known as a Mobile Chemotherapy Unit – to every oncology centre within the UK. There are currently 12 Units operating across the UK.

Each bespoke MCCU costs £265,000 to build and maintain for the first four years of its life and continues to be owned and maintained by the charity. Hope for Tomorrow also provides each operating Trust with a nurses’ support car, which allows nurses to travel freely between the oncology centre and the daily treatment location of Hope for Tomorrow’s MCCU.

Since the launch of the first MCCU in 2007, the charity has saved patients a total of more than two million miles and more than 265,000 hours of travel and waiting time. Fundraising is crucial as it costs £40 per patient treatment with each unit treating up to 20 patients a day.

Mr Bray said: “Fundraising projects like ‘Chance Encounter’ are the lifeblood of the charity because it costs around £200 a day to operate one MCCU.”

  • Tickets to enjoy the train journey, lunch and tea and the rock ‘n’ roll spectacular and further information is available at: Show-only tickets are available from the Regal Theatre box office in person, by phone (01643 706430) or online at The film, ‘Chance Encounter’, is also available as a DVD from the website. Further details on Hope for Tomorrow are available at

FSGB chief cautions against an ‘electric revolution’ for fleets in 2020

Pundits across the global motor industry are championing electric vehicles claiming that 2020 will be a watershed year for plug-in technology.

But, Geoffrey Bray, executive chairman of Fleet Service Great Britain, believes that amid continuing political and economic uncertainty, fleets will be reluctant to ditch established petrol and diesel powertrains.

Below, he outlines his 2020 thoughts on the internal combustion engine versus plug-in vehicle debate. 

“Fleet operations are invariably the second largest figure in the expenditure column – after employees – for many business.

“What’s more in times of uncertainty – and that will continue in 2020 as the issues surrounding the country, notably Brexit, will not be resolved overnight by the newly elected Government – boards of directors invariably maintain the status quo.

“Pundits across the UK fleet market are championing 2020 as a potential watershed for plug-in vehicles with demand soaring, particularly due to company car benefit-in-kind tax rates on 100% zero emission models falling from 16% to 0% in 2020/21 and then rising to just 1% and 2% respectively in the following two financial years.

“However, despite politicians talking about a ‘climate emergency’, the challenges facing the UK are so enormous that it would take a brave fleet decision-maker and board of directors to plunge headlong into embracing plug-in vehicles.

“The electric vehicle market is embryonic. That is, in part, due to limited model ranges and lengthy manufacturer lead times for those that are available. However, it is often forgotten that electric vehicle battery technology is continuing to evolve and that means vehicle range is improving all the time.

“When businesses make significant investments they do so having, invariably, undertaken a root and branch review and concluded any risk is extremely limited and outweighed by the benefits. This is what pundits are forgetting in their rush to encourage fleets to embrace the electric vehicle revolution.

“The ‘big issue’ for me is residual value uncertainty. In recent years we have seen prices for used electric cars improve. But as new and facelifted models with enhanced batteries and therefore a higher mileage range are launched, residual values on ‘old’ models will plummet.

“In turn that means outright purchase fleets are exposed to a lower than forecast return on their investment. Similarly, contract hire and leasing companies will be just as exposed but are likely to turn to so-called ‘rate creep’ over a period of time in respect of monthly rentals to reduce their cash losses.

“As a businessman of almost 60 years standing – and still learning – the natural inclination amid times of uncertainty is caution.

“There remains other unanswered questions around electric vehicles – chargepoint infrastructure and multiple payment methods are two – so with residual values and therefore whole life cost uncertainty those chasing the electric dream in 2020 are likely to be disappointed.

“Conventional petrol and diesel vehicles will still enjoy dominance in 2020 compared to electric vehicles, in my opinion.”

Predictive vehicle maintenance solutions business-critical in 2020 to maintain ‘acceptable’ fleet downtime

Fleet chiefs have been warned that maintaining vehicle downtime at ‘acceptable levels’ will be a major challenge in 2020 with workshop capacity under pressure and increasing vehicle complexity proving to be a challenge for technicians.

The warning comes from the British Vehicle Rental and Leasing Association (BVRLA) in its ‘Industry Outlook 2020’ report, which outlines how the fleet industry will be “rewired” over the next 12 months with ‘connected, electrified and digitised’ summing up the transitioning of the sector.

As new technologies revolutionise the fleet industry, BVRLA chief executive Gerry Keaney concluded: “Our sector is in for a bumpy ride in 2020.”

Conversely the importance of managing vehicle downtime would, suggested the report, drive demand for predictive fleet maintenance solutions, which is one of the major reasons why Fleet Service Great Britain (Fleet Service GB) has developed its range of web-enabled, client-bespoke dashboards under its “inspire fleets to Achieve better” strapline.

The dashboards include Achieve Maintenance Management, which enables fleet decision-makers to drill down into the minutiae of vehicle pence per mile costs and vehicle servicing and maintenance data providing in-depth trend and predictive analysis and aiding compliance.

The BVRLA report said that the aftermarket was already “struggling” to keep pace with new technology including software driven parts and sensors meaning that workshops were having to spend more investment on equipment and technician training.

The report continued: “Manufacturers are not helping the situation because many of the latest vehicle repair methods are developed digitally rather than physically. What works on CAD (computer aided design) doesn’t always translate to the repair bay.”

As well as tooling up, the number of technicians trained to work with the latest Advanced Driver Assistance Systems (ADAS) and on electric and hybrid powertrains was limited.

The report, compiled based on the views of 20 industry leaders, said: “Most of our respondents said that repair and maintenance networks were keeping on top of the situation for the moment, but that the strain could grow as the new technology becomes the norm.”

Furthermore, said the report, the transition could not be happening at a “worse” time with dealerships closing and workshop capacity continuing to shrink as fleet vehicle contract extensions remained high meaning cars and vans required more maintenance and consequently spent additional time in garages.

Therefore, the report concludes: “Maintaining fleet downtime at acceptable levels, particularly during seasonal peaks for crashes and breakdowns, will be a major challenge in 2020.”

The report is available at:

Stop press… Stop press… Stop press: Visit Fleet Service GB stand at Fleet Live

Fleet Service GB is exhibiting at Fleet Live taking place on October 8 and 9 at the NEC, Birmingham.

The company will be at stand H16 in the show’s Commercial Fleet Zone where Geoffrey Bray (executive chairman), Marcus Bray (head of sales) and the team will be on hand to talk to customers and prospects.

To register to attend the event, organised by trade publication Fleet News, go to:

Visit us at Fleet Live this October!

Fleet Service GB will be exhibiting at Fleet Live, in Birmingham at the NEC.

Join Marcus, Geoffrey and members of our team on October 8th and 9th, at stand H16 in the Commercial Fleet Zone.

We will be showcasing our family of Achieve driver and vehicle management services, so come along, discuss your fleet needs and discover what Fleet Service GB has to offer you.

Fleet Live is a free event, just register your attendance here.

We look forward to seeing you!

Employee communication allied to the use of technology is at the heart of driver management best practice, says Fleet Service GB

Poor employee communication equals poor policy equals poor outcomes is the verdict of Fleet Service Great Britain (Fleet Service GB) executive chairman Geoffrey Bray (pictured).

It’s a view shared by the Chartered Institute of Personal and Development (CIPD), which says in a paper published earlier this year: “Employee communication is an essential part of business.

“Effective internal communication is important for developing trust within an organisation and is shown to have significant impact on employee engagement, organisational culture and, ultimately, productivity.”

Yet CIPD research suggests that many employees feel they receive limited or very little information.

Managing the vehicle, driver and journey is the raison d’etre of Fleet Service GB through its suite of industry-leading Achieve-branded solutions: Maintenance Management, Crash Management, Driver Management, Management Services, Fleet Manager and Fleet Service Partnership.

Achieve Driver Management is at the core of the technology-based menu of programmes as it pro-actively measures individual driver performance awarding points based on a raft of measures including motoring offences and number and type of crashes.

Simultaneously, drivers can improve their record through a range of best practice parameters including completing online ‘how to’ e-learning programmes

The Achieve Driver Management dashboard identifies which employees have authority to drive, driver-influenced vehicle costs – including maintenance bills and tyre usage – and a company’s best and worst drivers using a number of key intelligent parameters including: points.

Meanwhile, the closely-related driver app embraces a wide range of features including notifications, prompts, reminders and alerts; the ability to arrange bookings for servicing, maintenance and repairs, including tyres; a facility to report an incident or breakdown; a facility to upload images, capturing incident and/or vehicle condition; and the ability to update vehicle mileage in real-time.

The driver app provides employees with the facility to communicate with Fleet Service GB by phone, email and text.

Mr Bray said: “Driver influenced costs are the single biggest drain on fleet budgets. Effective communication underpinned by technology has a critical role to play in reducing those costs with drivers a key part of the solution.

“Additionally, disciplined driver performance is crucial to managing work-related road risk and ensuring compliance. The uniqueness of Achieve is that it continuously records and measures both individual driver compliance and performance via a points process to compile a real-time driver history taking into account all key data to produce a ‘drive safe, stay safe’ employee mentality.”

He continued: “Driver engagement, in my experience, is one of the biggest issues faced by companies. Too often there is an assumption that all an organisation has to do is issue a company car or van handbook and drivers’ will read it and know exactly what they should be doing.

“That is simply not the case. Over a 50-year career in fleet I’ve seen, and continue to see, how vehicle-related problems have occurred simply because fleet decision-makers have failed to communicate properly with drivers. That then has a direct impact on business efficiency and fleet costs.

“In today’s hi-tech age there is no excuse not to have an interactive driver communications strategy that will enhance the efficiency of the fleet. I’m aware, for example of one major fleet that records its own one minute videos on key fleet issues and sends them to all drivers.

“Additionally, drivers are a fleet manager’s eyes and ears on the road. In terms of the choice of vehicles and their features, the way a vehicle performs in-life and interaction with frontline suppliers such as fleet management companies and garages, drivers’ views should be actively obtained and taken into consideration when reviewing and potential changing policies.

“Too often fleet decision-makers sit in their own bubble and fail to embrace drivers’ views. Fleet decision-makers that fail to involve drivers in the decision-making process cannot possibly know what the day-to-day operational impact of any decisions may be.

“In a large organisation it may not be possible to engage individually with every single driver. However, drivers’ representative groups can be formed and all employees should feel that they can at least communicate by telephone or email with the fleet manager and their views will at the very least be listened to.

“For example, the driver handbook may recommend that vehicle tyres are checked monthly. But having conveyed that policy, how does a fleet manager know that checks are being undertaken as required? There may be a requirement, for example, to circulate video reminders or introduce a third party to undertake checks. Simply to communicate a policy once via handbook and expect it to be religiously carried out is a far too simplistic approach.”

The CIPD says: “Effective communication is a vital part of developing transparency in organisations. Clear and consistent internal messaging is also needed as the nature of organisations and their workforces continues to change, driven by factors including technology.

“Good employee communication will help people to understand their organisation’s purpose and strategy, identify with the organisation’s values, and develop a sense of belonging by understanding how their role contributes to the wider purpose. Workers are more likely to contribute more and feel committed if there’s a culture of open communication.”

Importantly, adds the CIPD: “Rather than being a ‘top down’ exercise, there needs to be two-way and multi-directional dialogue, so that people have meaningful opportunities to feed their views upwards and discuss them with colleagues. This is central to developing more effective and agile organisations, through innovation and responding to operational issues.”

The CIPD’s ‘Employee Communication’ factsheet can be viewed at: